Introduction

Kasder International Group is a leading provider of automotive maintenance solutions, integrating R&D intelligence, worldwide marketing, and technical services and supports. Guided by our mission of "To provide more valuable products and services for automotive maintenance businesses, ensuring car drivers and passengers enjoy a safe, convenient life and unlimited driving fun." we operates consistently under the core values of "Kasder, Share Together."

Headquartered in New York, USA, Kasder operates international networks in Singapore, Malaysia, Hong Kong and Guangzhou China. Kasder invests and manages a 42,000-square-meter modern industrial park in Guangzhou, equipped with intelligent manufacturing workshops, high-standard logistics warehouses, and a 750-square-meter R&D laboratory. Kasder holds dual ISO9001 and IATF16949 certifications, reflecting our unwavering commitment to quality and operatioinal excellence. 

With a workforce of nearly 300 employees, 72% of whom hold college degrees or higher, our R&D initiatives are spearheaded by a team of 11 experts with advanced master’s or doctoral qualifications. We has developed over 300 products addressing maintenance needs across nine major automotive systems and provide OEM manufacturing services for top-tier automakers including Dongfeng Nissan and FAW Toyota.

Kasder’s global business footprint spans 40+ countries and regions. We serve over 4,000 auto 4S stores and 50+ top 100 dealership groups in China. Since 2013, the company has allocated 1% of its annual profits to the "Dream Fund," supporting educational initiatives as part of its commitment to social responsibility.

Driven by the belief of "committing to becoming a vital force in our partners' success," Kasder delivers professional, innovative solutions that empower maintenance companies to improve quality and efficiency. Through continuous innovation and dedicated service, we are committed to enhancing every vehicle safety and elevating the driving experience for all.

Culture

The brand is built upon a long-standing tradition of crafting and delivering high-quality products. To safeguard consumer interests, we adhere to a principle of fair and reasonable pricing, ensuring that excellence remains accessible.
In our brand logo, the upward arrow symbolizes the relentless pursuit of excellence in products, services and teamwork, embodying a spirit of perpetual advancement. The red background represents our commitment of fostering boundless creativity and dynamic freedom.

History

  • 2007-2008

    In 2007, Guangzhou Renfeng Trading Co., Ltd., the predecessor of Kasder China, was officially established in Guangzhou and served as a sales agent for LIQUI MOLY maintenance products in Guangdong and Hunan provinces. In 2008, Kasder trademark was officially registered in the USA and our own-brand products were introduced to the market.

  • 2012-2013

    In 2012, Guangzhou Kasder Auto Supplies Co., Ltd. was established, and the office was relocated from downtown Guangzhou to Zhucun Town, Zengcheng District. In 2013, Kasder Dream Fund was set up. Since then, 1% of annual profits were allocated to Kasder Dream Fund each year, supporting children from ordinary families in achieving their dreams of a better life.

  • 2014

    In 2014, Kasder China officially commenced operations at its Ningxi Industrial Park facility, investing in multiple automated production lines to substantially increase production capacity and manufacturing efficiency.

  • 2016

    In 2016, Kasder Group entered the automotive consumer market with the launch of the Loie brand series, specializing in automotive beauty maintenance products, and implemented a comprehensive omnichannel business strategy to enhance market reach and consumer engagement.

  • 2018

    In 2018, Kasder expanded its presence across China by establishing branches in Beijing, Chengdu, Eastern China, and Xiamen, forming a comprehensive nationwide direct service system.

  • 2019-2020

    In 2019, Kasder China commissioned dedicated production lines for coolant and lubricant products and established a nationally accredited laboratory. Building on this foundation, Kasder responded to the global pandemic in 2020 by expanding into the research, development, and sales of disinfection products, swiftly obtaining all required production certifications.

  • 2021

    In 2021, Kasder forged strategic partnerships with multiple leading Chinese enterprises, including Litai Group, PANGDA Group, Yuebao Group, Qingfeng Group, and Zhengtong Group, while also providing products and services to 4,000+ authorized 4S dealerships.

  • 2022

    In 2022, Kasder Group achieved a significant milestone by attaining robust counter-trend growth, with annual revenue exceeding RMB 150 million. This remarkable performance marks the beginning of a new and promising stage in its development journey.

  • 2023

    In 2023, Kasder Group reached a major milestone by achieving annual revenue of RMB 200 million. The same year also saw the successful groundbreaking ceremony of its new 40,000-square-meter self-built industrial park in China, laying a solid foundation for future growth and expansion.

  • 2024

    In 2024, Kasder achieved a remarkable milestone with annual revenue exceeding RMB 230 million, marking a year of substantial growth. Complementing this financial success, Kasder China also completed and commenced full operations at its new auto supplies production base in Zengcheng District, Guangzhou. Built within the same year through strategic investment, the state-of-the-art facility significantly enhances Kasder's manufacturing capacity and reinforces its market supply chain.

Honer

Kasder China operates three core product brands: Kasder Deep Maintenance Series, the Healthy Journey Management Series, and Loei Beauty Maintenance Series. These product lines primarily serve automobtive manufacturers, dealer groups, and professional commercial vehicle companies.

Team

Our team brings together talented individuals from diverse nationalities and cultural backgrounds across the globe. At Kasder China, we embrace harmony in diversity-fostering an environment of inclusion, trust, and equality. With shared dreams and seamless collaboration, we communicate without boundaries and work together effortlessly, no matter where we are. This is who we are.

Corporate Responsibility

As an partner of Lubrizol, we uphold its legacy of excellence by rigorously implementing Health, Safety, and Environmental (HSE) management systems. We are committed to continuous improvement and innovation across all operations.

Products
Products

At Kasder, safety is our foremost priority throughout the entire product lifecycle — from stringent supply chain selection to end-customer use. Every process and detail is designed with safety as the foundational criterion. Our comprehensive safety management system further includes detailed product safety guidelines and dedicated training programs. It is our core commitment to ensure that every customer can use Kasder products with confidence and peace of mind.

Safe & Healthy
Safe & Healthy

The safety and health of every employee form the foundation of our operations. To ensure this commitment is met, we have implemented a rigorous safety management system that covers all worksites and processes. In partnership with 3M, we supply a full range of professional labor protection products to support daily safety practices. Furthermore, we collaborate with specialized safety management firms to provide regular health and safety training for all staff, fostering a culture of prevention and awareness across the company.

Environmental Protection
Environmental Protection

At Kasder, we are committed to environmental excellence—not only in our products, but across all our facilities. In our Lubrizol-certified laboratory, we have achieved zero wastewater discharge. Our dedication extends to daily operations as well: we strictly avoid the use of disposable utensils such as chopsticks, and prioritize recycled or eco-friendly paper products wherever possible. Through these actions, we strive to minimize our ecological footprint and promote sustainable practices at every level.